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Katie Olsen

Katie Olsen

Former editor of Lifelounge (2008–2012). I like unicorns and discoballs and animated gifs.

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An open letter to Rip It Up

POSTED BY Katie ON 07 JUL 2011 @ 01:55 PM
Hey Rip It Up team,

What's up? How you going?

Didn't know about your site until this morning, it's good. I especially liked the Artists We Love To Hate feature – I hate Thirsty Merc too (but I love the shit out of Yeezy and Bieber, so you lost me there).

Unfortunately that wasn't the reason the gang at Lifelounge was directed to the site (which, for those who don't know, is like a pop culture / gig guide / entertainment sort of hub) – it was for a much more stinky reason. A reason that turned my slantface into a sadface.

I'll start from the beginning: In the first week of May, Lifelounge launched the creative (which was shot and conceived back in April) for our new product Everguide. Huge bill posters were plastered all over Sydney and Melbourne and people responded really well. We got lots of positive feedback from industry types, strangers, our dreamy talent, and artists who took it upon themselves to further add to our campaign.

So, this morning we were told to check out the new campaign for Rip It Up Magazine.

There isn't really much need to put this into words. Every picture tells a story. Evidently, some pictures tell the same story twice. (Albeit a little worse the second time. [Kind of like Speed II. Fuck, that was rubbish. I wonder what happened to Jason Patric?])

Back to the point. Could it just be coincidence? Or has the Lifelounge creative team that worked so tirelessly on the Everguide campaign had their style sharked? The colour combos? The fonts? The entire dayum concept?

We all sincerely hope that it's the former. However, something smells way fishy.

If you wanted to respond and let us know, it'd be much appreciated. Really, truly. Colour us perplexed.

Peace,

KO







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Comments on this Post
There are "19" comment(s) on "An open letter to Rip It Up"

Respect Luke
ruined my morning
Luke  -  3 years ago
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Respect JiMBOB
More like Rip It Off.
JiMBOB  -  3 years ago
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Senior Member Em-T
Rip it off.
Em-T  -  3 years ago
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Respect neeko
Wow. C grade knock off at best though.
neeko  -  3 years ago
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Respect emilynaismith
I really think the hand-drawn guitars, paintbrushes and sneakers take it to the next level.
emilynaismith  -  3 years ago
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New Lounger hobbs


everybody rip it up
hobbs  -  3 years ago
Respect emilynaismith
Ah, yes. The poor man's Limp Bizkit. Saw 'em at the Eltham Fruit Bowl. Epic.
emilynaismith  -  3 years ago
Advanced Member sarahlink
Wowser. Even the styling is identical. Weird.
sarahlink  -  3 years ago
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Senior Member Lebronski
They say imitation is the ultimate form of flattery. THANKS, RIP IT UP!
Lebronski  -  3 years ago
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Respect Jamie
Bit like an imitation Eames... Looks similar, but not even close to the quality and style of the original.
Jamie  -  3 years ago
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Senior Member Lebronski
Just trying to figure out whether you're Rip it Up's copyboy or office cleaner.
Lebronski  -  3 years ago
Respect Luke
helvetica...
Luke  -  3 years ago
Advanced Member GoldPox
LOL PANTS! How is helvetica coupled with dumb illustration and bland photography " a better job"?
GoldPox  -  3 years ago
Respect Katie
Wait, Dizzle. Do you know Jamie and/or me? Suddenly this seems personal.
Katie  -  3 years ago
Advanced Member motherbitch
You don't have to like the style or the idea to see that one is a blatant rip off of the other.
motherbitch  -  3 years ago
Advanced Member GoldPox
That's such a fall-back response to so much design and creative output these days, and an obvious digression from the point Katie is making - Rip it Up are blatantly copying everguide's posters. There's a big difference between copying and inspired.
GoldPox  -  3 years ago
Advanced Member motherbitch
They're not magazine covers.
motherbitch  -  3 years ago
Senior Member Lebronski
Nothing is completely original. And nothing is created in a vacuum. As creative people everything we do comes from somewhere. A conversation, a great piece of art, amazing music video, childhood memory. Whatever. Creativity is synthesising all that rich, visceral stuff that sticks in your brain and trying to do something new with it. Sometimes successfully, sometimes not. Rip it Up's recent campaign was clearly something entirely different, an exercise in cynicism. The thought process wasn't, 'lets try and do a great relaunch of Rip it Up', it was 'lets rip off our competitor's campaign before it hits the local market'. That is absolutely, 100% PLAIN to see to anyone who has more than a couple of synapses firing. Get me, sal? Probably not.
Lebronski  -  3 years ago
Respect Jamie
My God. The only people defending Rip It Up or arguing the good old "there's nothing original left in the world anymore" line would work for Rip It Up, or are friends with the designers that ripped off this work. But keep trolling on, it's working a treat for you.
Jamie  -  2 years ago
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