Hey Rip It Up team,
What's up? How's it going?
Didn't know about your site until this morning, it's good. I especially liked the Artists We Love To Hate
feature – I hate Thirsty Merc too (but I love the shit out of Yeezy and Bieber, so you lost me there).
Unfortunately that wasn't the reason the gang at Lifelounge was directed to the site (which, for those who don't know, is like a pop culture / gig guide / entertainment sort of hub) – it was for a much more upsetting reason.
I'll start from the beginning: In the first week of May, Lifelounge launched the creative (which was shot and conceived back in April) for our new product Everguide
. Huge bill posters were plastered all over Sydney and Melbourne and people responded really well. We got lots of positive feedback from industry types, strangers, our dreamy talent, and artists who took it upon themselves to further add to our campaign
So, this morning we were told to check out the new campaign for Rip It Up Magazine
. There isn't really much need to put this into words. Every picture tells a story. Evidently, some pictures tell the same story twice.
Back to the point. Could it just be coincidence? Or has the Lifelounge creative team
that worked so tirelessly on the Everguide
campaign had their style bitten? The art direction, the colour combos, the fonts, the entire damn concept.
We all sincerely hope that it's the former. However, something smells fishy.