Hey Rip It Up team,
What's up? How you going?
Didn't know about your site until this morning, it's good. I especially liked the
Artists We Love To Hate feature – I hate Thirsty Merc too (but I love the shit out of Yeezy and Bieber, so you lost me there).
Unfortunately that wasn't the reason the gang at Lifelounge was directed to the site (which, for those who don't know, is like a pop culture / gig guide / entertainment sort of hub) – it was for a much more stinky reason. A reason that turned my slantface into a sadface.
I'll start from the beginning: In the first week of May, Lifelounge launched the creative (which was shot and conceived back in April) for our new product
Everguide. Huge bill posters were plastered all over Sydney and Melbourne and people responded really well. We got lots of positive feedback from industry types, strangers, our dreamy talent, and
artists who took it upon themselves to further add to our campaign.
So, this morning we were told to check out the new campaign for
Rip It Up Magazine.
There isn't really much need to put this into words. Every picture tells a story. Evidently, some pictures tell the same story twice. (Albeit a little worse the second time. [Kind of like
Speed II. Fuck, that was rubbish. I wonder what happened to Jason Patric?])
Back to the point. Could it just be coincidence? Or has the
Lifelounge creative team that worked so tirelessly on the
Everguide campaign had their style sharked? The colour combos? The fonts? The entire dayum concept?
We all sincerely hope that it's the former. However, something smells way fishy.
If you wanted to respond and let us know, it'd be much appreciated. Really, truly. Colour us perplexed.
Peace,
KO
