Is it just us, or is buying cleaning products kind of cathartic? That shiny bottle full of fluoro and highly toxic mystery liquid, promising to dissolve all the dirt, grime and general icky-ness from your life? Maybe it is
Neil Wax is a guy from Philly who takes cleaning products (with all their empty promises) and transforms them into works of art which comment on the pervasive nature of consumerism – clever, huh? By carefully constructing the bottle and label, Wax recreates the shiny look of the products, but instead of promising us cleansing his pieces offer us “Anger: The Original Problem Solver!” and “Self Pity (Easy!)”.
According to Wax, the idea is to explore “value judgments placed on feeling ‘good’ versus ‘bad’”. For an industry focused on cleaning, those PR people sure can play dirty.
More at neilwax.com